Moonraker Tribute Artwork

Moonraker tribute artwork by Peter Lorenz, 80 x 47 cm, gouache on artboard

Pan Book Cover Concepts

Another great find from Tim @ https://www.tikit.net: Concepts by Sam (Peff) Peffer for the early Pan paperbacks for "Dr. No", "Casino Royale", "Moonraker" and "From Russia With Love".

Reference Photos for Pan Books

Tim from the Pan Paperback Collectors website has unearthed rare reference photos used by the illustrator Sam (Peff) Peffer for the early James Bond Pan paperbacks. More info here. 

Interview with Tony Seiniger

Tony Seiniger had a long and distinguished career in advertising starting film advertising in New York while working for a television commercial production company and eventually his own film advertising agency called Seiniger Advertising in Los Angeles.



Q: How were you involved in the James Bond marketing campaigns / who approached you?
TS: I was approached by the advertising executives at United Artists based in New York. Even though I was based in California, they said that they were looking for "new blood" to work on the upcoming Bond movie "Moonraker."  I found out later why they were looking for new blood.


Q: After the success of "Star Wars" (1977) the Bond producers decided to continue with a space themed 007 movie. What was the challenge?
TS: The challenge was very simple. United Artists flew me to Paris to meet with Cubby Broccoli, the film's producer. We had a very brief meeting at the Boulogne Studios. Mr. Broccoli told me that he had been very dissatisfied with the poster art done for the previous Bond film, "The Spy Who Loved Me." He said, "Roger didn't look like Roger." He went on to tell me that he didn't care what idea I came up with, that he didn't care about the concept, only that "Roger should look like Roger."

With Mr. Broccoli's concerns in mind, I knew that a good photography session had to occur. I went back to Paris, and I worked with the unit stills photographer, David James. We spent most of a day photographing Roger Moore, in a variety of poses, one of which was the down angle that would be needed to successfully illustrate the "Bond as a rocket" concept that became the US teaser poster. Mr. Moore was extremely cordial and cooperative, as long as we kept him amply supplied with No.1 Special Montecristo cigars.


Q: Why was Dan Goozeé chosen as illustrator?
TS:  Dan was selected as the illustrator because of his commitment to detail, and his sense of responsibility. Many illustrators back then were very flaky, especially when it came to deadlines. Dan was always someone I could count upon. In today's digital world, I would not have used an illustrator. With the quality of photography I had from the photo session in Paris, I could have executed the "rocket" concept in Photoshop, utilizing a stock NASA photograph of Earth. But this was 1979, long before Photoshop. I did not assign any other illustrators, but since every distribution territory had the right to execute their own versions of the main campaign art, there were many other illustrators involved in "Moonraker" on a world-wide basis.

Q: Dan Goozeé painted the two advance poster artworks and the final finished 1-Sheet art. Who was the illustrator of the design showing space paddles with action scenes ?
TS:  I believe this art was executed by one of the "foreign' territories, not United Artists in the US.



Q: When you heard the title "Octopussy" for the first time what were your thoughts?
TS:  I had not read any of the Ian Fleming books, so I knew nothing about "Octopussy." It wasn't until I read the script that I realized Octopussy was the name of the lead female character.

Q: Who came up with the brilliant idea of showing Octopussy inspired by indian goddess Durga-Shakti with 8 arms ?

TS:  The idea was obvious to me. "Octo" meaning eight. "Pussy" referring to Maude Adams. So Maude Adams with eight arms. I was not inspired by the Indian goddess at all.






Q: Any recollections why this illustration was not widely used ?

TS: I had nothing to do with this piece. But if you look at the figure of Bond, it's clearly taken from the key art for "Live and Let Die." the first Roger Moore Bond film. It may have been an early teaser poster concept executed by an agency in New York.




Q: The teaser design also is very clever showing Octopussy from behind and 13 times James Bond. Along with a great tagline. Who came up with this idea to hide the identity of Octopussy? 
TS:  My idea was to convey that "Octopussy" was the 13th Bond film. Since Maude Adams was NOT a movie star, the emphasis had to be on Bond, not her.











Q: A View To A Kill has a very innovative poster campaign. Who came up with this great idea?
TS:  Again, the concepts for all these Bond posters came out of my head, for better or for worse. Grace Jones had collaborated with a brilliant photographer/graphic designer named Jean-Paul Goude. Together they created striking images of Grace; distorted and exaggerated, but beautiful at the same time. These images were my inspiration for how Grace should be portrayed on the back-to-back poster. Her legs are extended way beyond normal human proportions. And so were Roger's. He had to be a bit taller than Grace.



Q: The movie was Roger Moore's last Bond. Did you know that when preparing the campaign and if yes did it have an impact ?
TS:  We all knew this was going to be Roger's last Bond film. He was nearing 60 years old, a bit old to play Bond, but the Broccolis did not have a ready replacement. They always wanted Pierce Brosnan, but he was tied up with a very lengthy commitment to the TV series "Remington Steele." That's how Timothy Dalton got his two Bond films. The Broccolis had to wait almost ten years for Pierce to be free to play Bond.

Q: Dan Goozeé was again responsible for the posters. Focus was on perspective & location with the Eiffel Tower and the Gold Gate Bridge. Any anecdotes as for the developments of these?
TS:  We had developed a "forced perspective" look with the "Moonraker" teaser poster. There was a very conscious decision on my part to revisit that look for "A View to a Kill." We decided to push this concept as far as we could. The Paris and San Francisco locations are in the film, but never as we portrayed them. We just took it to the limit. After all, James Bond was a cartoon character. At least until the Timothy Dalton films. And Daniel Craig has done even more to dispel the cartoon image.


Q: Any involvements in the “white tuxedo” style which is also pictured in my book or was it done for UK & Japanese markets only ? Note: painted by Brian Bysouth based on a design by Vic Fair.
TS: I had nothing to do with this poster. But remember, the individual territories (countries) releasing these films had the right to create posters that they felt would best appeal to their market.


Thanks to Thomas from the Nixdorf Collection for sharing this interview! He interviewed Tony in 2012.

Indian James Bond Comic Books

James Bond 007 comic books from India published by Diamond. Cover appears to be for "Moonraker".

Moonraker Folio Edition

2017 Folio Society hardcover edition of Ian Fleming's "Moonraker" with illustrations by Fay Dalton.

Comic Artwork by John McLusky

I had the pleasure to visit Graham McLusky, the son of artist John McLusky together with Jason from SpyVibe. Graham told us about his father’s work and it was great fun seeing the original artwork. 

One fact was particularly interesting: John McLusky was a true perfectionist and he improved on his work even after it was published. There are several panels where John replaced the original artwork with new elements as shown here. They are from "Moonraker"

. 

Check out Graham’s website where he sells the original artwork and a limited edition of “the face”. 

Pirate Covers from Taiwan

Covers from from Taiwanese pirate edition of Ian Fleming novels using existing artwork from the Pan and Jonathan Cape books. Images courtesy of Alan from the "Collecting Fleming" site with a comprehensive selection of Ian Fleming books.

24 Sheets of the Moore Years

US 24 Sheet posters for "Live and Let Die", "The Spy Who Loved Me" and "Moonraker". 

I have never seen a 24sh for "The Man with the Golden Gun" so the image below is a guess how it could look like. Does anyone know more?

Moonraker Tribute Artwork

Tribute based on the book "Moonraker" 

Artwork by Gerald Wadsworth, Watercolour, 17" x 12".

Italian Moonraker artwork

Artwork for "Moonraker" by the Italian artists Enzo Sciotti. Thanks to Thomas from The Nixdorf Collection for sharing this.

Book Covers from Finland

Book covers for "Live and Let Die", "Goldfinger", "Moonraker" and "Thunderball" from Finland, published by Gummerus.

Moonraker Magazine Cover

What to you get when you cross the "Moonraker" advance poster with the Airfix model kit? The June 79 cover for the "New Scientist" magazine. Thanks to Robin for sharing this.

Moonraker Comic Book Cover

Cover artwork for the Danish comic version of Ian Fleming's "Moonraker, published by A/S Interpresse.

Moonraker Artwork

Original artwork by Dan Goozee and the source photo used to create the 1 sheet advance poster for "Moonraker". 

Original artwork and photos courtesy of Thomas from The Nixdorf Collection.

Moonraker Model Kit Artwork

Box artwork for the 1980 "Moonraker Spaceship" model kit by Airfix.

More Book Cover Artwork from Thailand

More James Bond 007 book covers from Thailand. Thanks to Rick for sharing them!

Italian James Bond Paperbacks

Collection of James Bond 007 novels published by "Segretissimo" in Italy:

• "Ruolo d'onore",(Role of Honour), 1984 by John Gardner
• "Il domani non muore mai",(Tomorrow Never Dies) 1997, the movie novelization.
• "Conto alla rovescia", (007 Zero Minus Ten), 1997, original novel by Benson
• "Il mondo non basta", (The World Is Not Enough) 1999, another movie novelization by Benson
• "I sogni non uccidono", (Never Dream of Dying), 2001, original novel by Benson
• "L'uomo dal tatuaggio rosso", "The Man With the Red Tattoo" (2002), original novel by Benson
• "Doppio gioco", (Doubleshot) 2000, original novel by Benson
• "La morte può attendere", special edition with "Die Another Day", the movie novelization by Benson
• "La spia che mi amava" + "Moonraker", special edition with two movie novelizations by Christopher Wood, "The Spy Who Loved Me" (1977) and "Moonraker" (1979)
• "Niente fiori per James Bond" (Never Send Flowers), John Gardner, 1993), artwork by of Massimo Rosestolato
• "Operazione Barbarossa" (The Man from Barbarossa),John Gardner,1991) artwork by of Massimo Rosestolato

Big thanks to Lucio for sharing the scans and information!

German Moonraker Newspaper Ad

German newspaper ad for "Moonraker". These ads come from the German style pressbooks called "Werberatschlag".