Marketing of OHMSS and DAF

Books about the worldwide marketing campaigns of "On Her Majesty's Secret Service" and "Diamonds Are Forever" by Peter Lorenz.

Diamonds Are Forever Folio Edition

2018 Edition of Ian Fleming's "Diamonds Are Forever" published by the Folio Society with illustrations by Fay Dalton.

Diamonds Are Forever Concept Artwork

Concept artwork, signed by Robert McGinnis for "Diamonds Are Forever", gouache and mixed media on board, 96 x 62 cm. Currently up for auction at Bonhams.

Pirate Covers from Taiwan

Covers from from Taiwanese pirate edition of Ian Fleming novels using existing artwork from the Pan and Jonathan Cape books. Images courtesy of Alan from the "Collecting Fleming" site with a comprehensive selection of Ian Fleming books.

Diamonds Are Forever Book Cover

Paperback edition of Ian Fleming's "Diamonds Are Forever" from Thailand (left).

The cover is clearly inspired by Frank McCarthy's artwork for the US "From Russia With Love" edition by Bantam.

Comic Cover Artwork

Cover artwork for the Danish James Bond Agent 007 comic "Dod Og Diamanter" (Diamonds Are forever). Artist unknown. If I remember correctly, I've got this from my collector friend Soeren over 20 years ago.

Diamonds Are Forever Artwork from Daily Express

In April 1956 the British newspaper Daily Express serialised Ian Fleming's novel "Diamonds Are Forever" The text was illustrated by the artist Robb.

US Lobby Card Update

Update for the US "Diamonds Are Forever" Lobby Cards: There are 3 different variations of the cards which differ in the producers credit and the white strip at the bottom. I've read somewhere that the cards were re-released in the 80s but I have no idea which is which.

Thanks to Simon for sharing the third card and his knowledge with me!

US Diamonds Are Forever Lobby Cards

US Lobby card set of 8 for "Diamonds Are Forever"

There are 2 different sets, it appears that one is for the US market with NSS text and Broccoli mentioned in the producers credit first while the other set mentions Saltzman first.

Mini Lobby Card set of 8 which also exits in 2 variations.

Reissue set of 5 cards (?) for the 1984 MGM re-release.

Swiss Diamonds Are Forever Lobby Cards

Lobby cards for "Diamonds Are Forever" from Switzerland. Not sure if this is the complete set or not. Style-wise these are quite different from the normal lobby cards as it appears that they are the regular press stills from the movie.

Spanish Diamonds Are Forever Lobby Cards

Lobby cards from Spain for "Diamantes Para La Eternidad" (Diamonds Are Forever), original set of 10 of from 1971

Reissue set of 10 lobby cards.

Mystery cards: I've found two cards with the Spabnish spelling of the title that differ from the above. Does anyone know where these are from?

Mexican Diamonds Are Forever Lobby Cards

Mexican lobby cards for "Los Diamantes Son Eternos" (Diamonds Are Forever). Set of 8 Lobby cards. It appears that there are two different sets, see below.

International Diamonds Are Forever Posters

Overview of international posters for "Diamonds Are Forever". Comments and corrections welcome.

Japanese Posters ranging from the small B5 to the STB format consisting of 2 separate B2. Does anyone know what the poster on the right is?

Daybills and 1 sheets from Australia, New Zealand and South Africa.

Posters from Argentina, Pakistan and India. The poster from Argentina uses re-drawn artwork with an interesting resemblance of Connery. 

Italian Diamonds Are Forever Lobby Cards

Lobby cards from Italy called Photobusta for "Una Cascata Di Diamanti" (Diamonds Are Forever)

Set of 6 regular landscape photobustas.

Special set of 6 portrait photobustas. 

It appears that there two different est that look almost identical except the bottom right corner.

German Diamonds Are Forever Lobby Cards

Original lobby card set for "Diamantenfieber" (Diamonds Are Forever) from Germany consisting of 30 lobby cards.

UIP reissue set of 8 that were printed on one sheet with perforations to separate the cards.

Diamonds Are Forever: British Quad Variations

Two different versions of the UK Quad poster for "Diamonds Are Forever". Does anybody know which is original and which is the reprint?

Thanks to Simon for bringing this up!

European Diamonds Are Forever Posters

Overview of the European posters for "Diamonds Are Forever", Artwork by Robert McGinnis. Thanks to Simon and Anders for their help and additions.

Starting with:British Quad and Double Crowns including the Marler Haley photo-montage posters.

The posters from Sweden, Finland and Denmark. Is there a version from Norway?
Diamantenfieber: German Din A1 and A0 posters. A small curiosity: One of the first print runs omitted to mention the director Guy Hamilton which was corrected by adding a sticker to the poster. Later print runs corrected this mistake.

Les Diamants Sont Eternels: French "Petit Affiche, Moyenne and Grande plus the large "8 Panneaux".

Una Cascata Di Diamanti: Italian Locandinas, 2 Foglio and the 4 Foglio consisting of two parts.Modified artwork by an unknown artist.