Wednesday, 1 October 2014

US Lobby Cards for From Russia With Love

"From Russia With Love" lobby cards were printed in black and white and then tinted to give it a red tinge. Various reasons for this have been offered but the most oft recurring one was that those responsible for the marketing wanted to push the political “red-ness” of the film. This would appear to be a credible reason as both the US 1 Sheet posters for the film also followed the black, white and red colour scheme. While the lobby images are generous in size, it nonetheless remains the least obviously glamorous of the series.
However, perhaps due to what may later be seen as various printers sharing the duties to produce the marketing material, there are in fact two slightly differing sets of FRWL cards. The sets differ both by the tint and a slight juxtaposition of card numbering of the first five cards. One set is purple-tinted and the other set is rose-tinted. Again, only the first five cards are numbered differently -- cards #6, #7 and #8 feature the same photos in both sets. For example, Bond in bed was printed as Nos. 3 and 4, the Helicopter chase was printed as Nos. 2 and 3. 

Thanks to Simon for sharing his lobby cards and the information above about the cards!