Saturday, 8 March 2014

Is or As James Bond?

The US campaign for "You Only Live Twice" used the slogan "Sean Connery IS James Bond" in 1967. When the film was re-released in the early '70 during the Roger Moore area this was not strictly true any more. Consequently the existing posters and lobby cards were re-labeled to "Sean Connery as James Bond", usually be covering the "IS" with "AS". Some examples from the US, Argentina, Australia, Sweden and Italy.



2 comments:

Bob said...

Maybe the posters should have said:

SEAN CONNERY THE ONE AND ONLY JAMES BOND!!

Anonymous said...

The change must have come after his visit to Japan where he got tired of everybody calling him Mr Bond instead of Mr Connery, so maybe he forced the Producers to change IS to AS - or maybe the posters have been changed afterwards (during showing OHMSS or later), while Connery was NOT Bond.