Saturday, 8 March 2014

Is or As James Bond?

The US campaign for "You Only Live Twice" used the slogan "Sean Connery IS James Bond" in 1967. When the film was re-released in the early '70 during the Roger Moore area this was not strictly true any more. Consequently the existing posters and lobby cards were re-labeled to "Sean Connery as James Bond", usually be covering the "IS" with "AS". Some examples from the US, Argentina, Australia, Sweden and Italy.